2018
| Date: | 2018.06.08 |
| Publication: | Sky Post |
| Headline: | Interview with Asia Miles CEO
Stephen S. Y. Wong on programme changes 亞洲萬里通黃思遠 優化各方體驗 革新飛行計劃 里數易儲易賺 Asia Miles CEO Stephen S. Y. Wong was interviewed by Sky Post on programme changes to air travel. Stephen shared that the programme changes are designed based on the guiding principle of being stakeholder-centric. The stakeholder-centric methodology aims at maximising the benefits of various key stakeholders including members, partners, and staff. Key messages of the programme changes are highlighted: more miles earned when flying Cathay Pacific and Cathay Dragon; the number of available redemption seats to be increased; a new flight award online booking system to be launched to enhance user experiences. In addition, the application of Blockchain and gamification miles earning journey in the recent “Unlock More Miles” marketing campaign and redemption offer on concerts and experiences were also mentioned. |
| Source: | https://skypost.ulifestyle.com.hk/article/2090109/%E4%BA%9E%E6%B4%B2%E8%90%AC%E9%87%8C%E9%80%9A%E9%BB%83%E6%80%9D%E9%81%A0 %E5%84%AA%E5%8C%96%E5%90%84%E6%96%B9%E9%AB%94%E9%A9%97 |
| Date: | 2018.03.29 |
| Publication: | Metro Radio新城知訊台《世界隨意門》 |
| Headline: | 分享，企業，品牌，產品的經營背景 |
| 分享怎樣在企業内運用設計思維帶來新挑戰與機遇 | |
| 分享希望帶給顧客或生活有什麼改變及新的經驗/經歷與體驗 | |
| Source: | Radio programme Part 1 - https://goo.gl/7eN3t4 Radio programme Part 2 -https://goo.gl/1cV7hh |
| Date: | 2018.03.02 |
| Publication: | Sing Tao |
| Headline: | 2018 Hong Kong Retail Summit -
Inspiring the New Era of Retail 零售業搞高峰會 「腦震盪」度新橋 The Hong Kong Retail Management Association will organise the 2018 Hong Kong Retail Summit, entitled “Inspiring the New Era of Retail” on 15 May. Stephen S.Y. Wong, Asia Miles CEO, will be one of the speakers to share his views about the digital retailing. |
| Date: | 2018.03.01 |
| Publication: | Hong Kong Economic Journal |
| Headline: | Digital Entrepreneur Leadership
Forum 2018 - Embracing Change in the New Era of Artificial Intelligence 數碼港力推人工智能 帶動企業開創AI商機 Cyberport held the Digital Entrepreneur Leadership Forum 2018, entitled “Embracing Change in the New Era of Artificial Intelligence” on 1 February. Stephen S.Y. Wong, Asia Miles CEO, attended the forum and shared his opinion in the panel discussion. The panel suggested that corporate management should learn about AI technology and garner talents to enhance business operation. |
| Source: | http://www2.hkej.com/wm/article/id/1779044 |
2017
| Date: | 2017.12.12 |
| Publication: | HKCSS Institute magazine |
| Headline: | CEO sharing on design thinking
善用設計思維 讓你的解決方案更貼心 |
| Source: | Asia Miles CEO Stephen S.Y. Wong spoke at a HK Council of Social Services (HKCSS) Institute seminar earlier sharing his views on Design Thinking. He illustrated how he applied Design Thinking in running Asia Miles and also shared examples on how Design Thinking can be applied in social services. |
| Date: | 2017.12.08 |
| Publication: | Marketing Interactive |
| Headline: | Asia Miles partners with Openrice, cooks up experience-focused strategies |
| Source: | http://www.marketing-interactive.com/asia-miles-partners-with-openrice-cooks-up-experience-focus-strategies/ |
| Summary: | More media coverage was generated from the annual media gathering hosted by Asia Miles CEO last week. Marketing Interactive ran an article highlighted the newly launched dining initiatives including enhanced earning propositions and collaborations with OpenRice, as well as the reach of 10-million Asia Miles members worldwide. |
| Date: | 2017.12.08 |
| Headline: | Asia Miles launches brand new
dining rewards Asia Miles人數破一千萬 大獎賞周一一蚊賺一里 |
| Source: | Chinese articles Apple Daily: https://hk.news.appledaily.com/local/realtime/article/20171208/57554130 Headline Daily (P21): http://hd.stheadline.com/news/columns/0/20171208/628008/ Tai Kung Pao(P19): http://www.takungpao.com.hk/finance/text/2017/1207/131340.html Sing Tao (A16) Sky Post (P48): http://bit.ly/2AXvwcB |
| Summary: | Asia Miles CEO hosted an annual media gathering yesterday; a few mainstream media and lifestyle bloggers covered the event in their channels . The articles highlighted the reach of 10-million members and the newly launched dining initiatives including enhanced earning propositions and collaborations with OpenRice. |
| Date: | 2017.11.17 |
| Publication: | CIO |
| Headline: | (Taiwan) Interview with Asia Miles CEO: Innovative approach for
gaining competitiveness 邁向創新奠定競爭力 (articles in Chinese) |
| Source: | CIO: http://interview.cio.com.tw/home/asiamiles-huang-si-yuan |
| CIO Facebook: https://www.facebook.com/permalink.php?story_fbid=10155847056459184&id=134094784183 |
|
| Summary: | Asia Miles CEO Stephen SY Wong mentioned the recent developments of Asia Miles, the uniqueness of the rewards programme as well as the applications of Design Thinking in running Asia Miles in the article. He shared his advice to CIOs on how they can help on increasing the competitiveness of a company in the loyalty industry. |
| Date: | 2017.11.16 |
| Publication: | http://fortune.com |
| Headline: | Asia Miles CEO: "Tolerable Risk" Is Key To Design Thinking For Businesses |
| Source: | http://fortune.com/2017/11/16/asia-miles-ceo-tolerable-risk-design-thinking-asia/ |
| Summary: | Asia Miles CEO Stephen SY Wong shared his design thinking management philosophy with fortune.com. He highlighted the company development as well as the benefits of using design thinking methodology and the experience of incorporating the methodology in the business decisions, operations and employee training. |
2016
| Date: | 2016.09.09 |
| Publication: | The Standard / Sing Tao Daily |
| Category: | Daily newspaper in HK |
| Headline: | Games dream goes long way |
| Summary: | Asia Miles CEO Stephen S Y Wong was fortunate enough to be able to get involved at the Atlanta 1996 Olympic. He shared his unforgettable moments in the Olympic with Sing Tao Group Publisher Siu Sai Wo in a media gathering and the story was being featured on Siu’s columns on The Standard and Singtao Daily. |
| Date: | 2016.09.08 |
| Publication: | Executive Interview: Google EYE Programme |
| Headline: | 贏就要一齊贏！ 亞洲萬里通與初創公司合作保持創新 |
| Summary: | The IT online news portal Unwire conducted an interview with Asia Miles CEO Stephen SY Wong earlier. In this interview, Stephen shared his views on the collaborations between corporates and start-ups, the applications of Design Thinking in Asia Miles, and his recommendations to start-ups and entrepreneurs in Hong Kong. |
| Source: | Unwire: http://unwire.pro/2016/09/07/asia-miles-wanna-success-with-startup/executive-interview/ |
| Date: | 2016.08.27 |
| Publication: | iMoney |
| Category: | Weekly magazine in HK |
| Headline: | 四大企業領航家 教路初創突圍之道 |
| Summary: | The magazine conducted interview
with Asia Miles CEO Stephen SY Wong, Adrian Cheng of New World Development,
Tom Chan of HKT and Leonie Valentine of Google about the EYE programme, which
discussed local startup culture and ecosystem, strength and weakness of
startups in Hong Kong, and how corporations support local startups. Asia Miles CEO Stephen SY Wong advised local startups to eye on international markets and identify stakeholders’ pain points before coming up with a business idea. He said that it is acceptable to fail frequent with key learnings but do not fail big repeatedly. |
| Date: | 2016.08.19 |
| Publication: | Hong Kong Economic Times |
| Category: | Daily newspaper in HK |
| Headline: | 初創日漸發展 傳統企業願合作 3大公司高層 分享生意之道 |
| Summary: | The article highlighted the
views of Google EYE’s corporate partners, including Asia Miles, HKT and New
World Development, on Hong Kong start-up ecosystem and innovation culture as
well as their supports on the start-up. Asia Miles CEO Stephen S Y Wong said that the traditional corporates are now more willing to collaborate with start-up to resolve their pain-points of their businesses. This creates a win-win situation for both parties. He recommends start-up should not focus on Hong Kong market only and need to explore opportunities in Mainland China and worldwide so as to have enough resources to sustain their businesses. Furthermore, Adrian Cheng of New World Development and Tom Chan of HKT are also interviewed. |
| Date: 2016.07.04 | |
Publication:
|
The Standard |
Category:
|
Daily newspaper in HK |
Headline:
|
The Standard (P2) – Going The Extra Mile |
Summary:
|
Asia Miles CEO Stephen S. Y. Wong was interviewed by the paper’s business page and shared the company’s latest development and programme offers, as well as his experience as a football coach. Stephen mentioned that the team has to be constantly innovative so as to identify what additional treats and freebies will delight members. More importantly, the new offers should also grab people's attention and persuade them to sign up as new members. One of Asia Miles' recent offerings is a credit card which it co-launched with Standard Chartered allowing users to earn miles while using banking services. |
| Stephen also mentioned that more new airline partners with Asia focus will be added. He believes Dragonair's rebranding to Cathay Dragon later this year may help bring more overseas members to Asia Miles, as travelers will be aware of the relationship between the two airlines, which will be more frequently used especially when visiting mainland China. | |
The interview is supplemented with a side story, where Stephen
shared his experience as a football coach and how he applied design thinking
to Asia Miles.
|
|
| Date: | 2016.06.06 |
| Publication: | Ta Kung Pao |
| Category: | Daily newspaper in HK |
| Headline: | At an interview with CEO Stephen S.Y. Wong, Stephen mentioned that the number of Asia Miles members has been doubled in 5 years and now there are over 8 million members worldwide. The programme partners in Taiwan and Macau has also been doubled and currently has 60 and 50 partners respectively. Asia Miles is keen to further develop the markets across the region. |
| The article stated that Asia Miles is striving to provide members with diversified non-air redemption opportunities. The programme has offered over 20 entertainment redemption packages in the past 12 months and members has redeemed more than 7,000 tickets. Furthermore, the Travel Redemption Platform (TRP) was launched in late 2014 and the accumulated miles redeemed for hotel and car rental is over 1 billion. The programme will continue to offer more multiple earn and redemption opportunities so as to enhance members experience. A number of side stories were running with this article, including the comparison on Asia Miles and Reward-U programme, miles earning tips from miles guru Siu Sze, and the Design Thinking training workshop for Asia Miles staff. |
| Date: | 2016.04.08 |
| Publication: | Golf Digest |
| Category: | Monthly Magazine in HK |
| Headline: | 渣打 x Asia Miles直接賺取里數 |
| Summary: | Asia Miles has entered into a strategic partnership with Standard Chartered recently on launching the Standard Chartered Asia Miles MasterCard. This is the first Asia Miles co-branded credit card issued in Hong Kong and also the only card which enables cardholders to earn miles directly by using banking services without the need to convert reward points. Moreover, cardholders can now earn miles faster by using eligible banking services. New Priority Banking customers who set up a time deposit or draw a mortgage loan will be rewarded with miles as a welcome offer. In addition to earning 1 mile for every HK$4 spent on dining, online and overseas spending, cardholders can also earn miles directly through everyday purchases with contactless payment methods. All cardholders will also enjoy Asia Miles privileges. |
| Date: | 2016.03.22 |
| Publication: | Sing Tao Daily |
| Category: | Daily newspaper in HK |
| Headline: | 碌卡賺里數 收費要睇清 |
| Summary: | Sing Tao Daily compared a number of credit cards in terms of miles earning rate and welcome offers |
| Date: | 2016.03.22 |
| Publication: | am730 |
| Category: | Free daily newspaper in HK |
| Headline: | 渣打與「亞洲萬里通」獨家合作以銀行服務及消費直接賺取里數 |
| Summary: | am730 introduced the newly launched SCB AM MasterCard and highlighted the card features. |
| Date: | 2016.03.18 |
| Publication: | Win Money |
| Category: | Weekly magazine in HK |
| Headline: | 天 后 Sammi 都 儲 Asia Miles |
| Summary: | Win Money introduced the newly launched SCB AM MasterCard and highlighted the card features. Miles guru Siu Sze published an article on his blog promoting SCB payroll services, and listed out the requirements and privileges of various types of deposit accounts. New joiners who open payroll accounts and referred by Siu Sze will be rewarded cash coupons and earn 15,000 Asia Miles. From now until 30 June, new Priority Banking customers opening an eligible time deposit account of HK$1 million will be rewarded with an extra bonus of 60,000 miles. |
| Date: | 2016.02.04 |
| Publication: | Sing Tao Daily |
| Category: | Daily newspaper in HK |
| Headline: | 大數據：是幻象，還是寶藏？ |
| Summary: | Stephen S. Y. Wong joined the CUHK EMBA Annual Conference earlier and shared his view on the value of big data. He said that it is important for marketing to take reference from big data. Nowadays, companies talk about relevant marketing and one-on-one marketing. Asia Miles has put them into practice a few years ago. The company has more than 8 million members now and does not want to spam its members. The big data helps Asia Miles to relate relevant messages to members; and increases the open rate of its emails. |
2015
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|
Date:
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2015. 08. 29
|
Publication:
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iMoney (智富雜誌)
|
Category:
|
Weekly magazine in HK
|
Headline:
|
專訪「亞洲萬里通」CEO黃思遠: 邊食邊儲里數
|
Summary:
|
A cover story on
budget travel tips. Stephen offered a number of tips to earn miles through daily spending and travelling, e.g. dining, hotel
stays, hotel bookings and
online shopping.
|
 |
|
Date:
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2015. 05. 20
|
Publication:
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East Week
|
Category:
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Weekly magazine in HK
|
Headline:
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「亞洲萬洲通」CEO黃思遠: 勿讓同事覺得被管
|
Summary:
|
Sharing on Asia Miles'
background and development, latest enhanced features and promotions, as well
as online security tips.
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2014
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Date:
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2014. 10. 15
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Publication:
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Hong Kong Economic Times (經濟日報)
|
Category:
|
Daily newspaper in HK
|
Headline:
|
營銷新境界 里數布施改變生命
|
Summary:
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An interview on Executive and Market page sharing Asia
Miles' support to CSR initiatives and local social enterprises.
|
  |
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Date:
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2014. 08. 29
|
Publication:
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The Standard
|
Category:
|
Free daily newspaper in HK
|
Headline:
|
Go The Extra Mile
|
Summary:
|
Sharing on Asia Miles' background and
latest development
|
 |
|
Date:
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2014. 08. 02
|
Publication:
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RTHK Radio 2
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Category:
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Public broadcaster in HK
|
Programme:
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A+ Listers (A+專才)
|
Airing Time:
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Every Saturday at 9am - 10am
|
Summary:
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Sharing on Asia Miles' latest development and how Design
Thinking is used in business projects.
|
Reference:
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Date:
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2014. 08. 01
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Publication:
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Ming Pao Daily (明報)
|
Category:
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Daily newspaper in HK
|
Headline:
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亞洲萬里通CEO「熟人」推介三藩市流動餐車 吃出美國文化滋味
|
Summary:
|
Sharing on Stephen's travel experience
and tips for frequent flyers.
|
 |
|
Date:
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2014. 06. 08
|
Publication:
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Sing Tao Daily
|
Category:
|
Daily newspaper in HK
|
Headline:
|
|
Summary:
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Sharing on Asia Miles' background and
development and how Design Thinking was used in management and business
projects.
|
_8Jun2014.jpg) |
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Date:
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2014. 04. 25
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Publication:
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晴報 (Sky Post)
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Category:
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Free daily newspaper in HK
|
Headline:
|
|
Summary:
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Sharing on how Asia Miles walks the extra mile by making
good use of Design Thinking.
|
Date:
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2014. 04. 25
|
Publication:
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Hong Kong Economic Times
|
Category:
|
Daily newspaper in HK
|
Headline:
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亞洲萬里通「 設計思考」贏芳心
|
Summary:
|
Sharing on how Asia Miles makes good use of Design Thinking
in solving problems and capturing customers' hearts and minds
|
 |
_25Apr2014.jpg)
Very informative article by Digiliance on the compliance aspect of the minimum wage in Delhi.
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